Upselling in the Digital Age

Upselling is a vital part of marketing. The goal isn’t just to sell. It’s to keep on selling. You want lots of customers. You want repeat customers. You want customers to keep coming back and looking for premium services or products. It’s important that you are able to deliver. What do I mean,

Adding the Wow Factor to an Email Strategy

Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy.

How to Bring Your Brand Story to Life with an Explainer Video

Have you created a whiteboard or animation video for your brand yet? If not, now is the time to get started. Video animation is one of the most effective ways you can engage and increase your audience.

The Streaming Service Takeover

Netflix has over 137 million subscribers. There are 15 million viewers on Twitch watching people play video games on daily basis. This isn’t counting YouTube, Microsoft’s streaming service, Hulu, or the new DC Universe.

Is Podcasting the Best Place to Spend Marketing Dollars?

Like most marketers, I’m a sucker for a good statistic. And one I saw recently blew my mind. More than 30% of Americans between ages 25 and 54 listen to at least one podcast per month. Marketers aren’t ignoring the phenomenon. We’re spending a ton of money to advertise on people’s podcasts.

The Benefits of Buying a Used Domain Name

If you’re new to affiliate marketing, you’ve probably been doing a ton of research. Everyone tells you to “come up with a great domain name”. And while this is true, it’s not the only avenue. You have options. One of the best choices is to buy a domain name that already exists. Sure,

Influencers? Yes, Please!

In my last post, I briefly mentioned influencers. Specifically, how Ninja is helping to promote the popular battle royale game Fortnite. Every brand can utilize influencers. Your main concern is probably the cost. And yes, it’s true. Paying influencers can come with a hefty price tag.

Why Fortnite Works and What You Can Learn From It

Pretty much everyone is playing Fortnite. You’re probably playing it right now on your second monitor. If you aren’t, your kids are likely on their tenth match of the night. It’s so successful Samsung is including free Vbucks with the purchase of new phones. The Fortnite craze isn’t just in the US.

What Affiliate Marketers Can Learn From Reboots

Reboots are nothing new. Studios have been doing it for decades. Recently, CBS announced that they were going to reboot The 4400. The CW just rebooted Charmed. This doesn’t even count reimaginings and continuations. Buffy the Vampire Slayer is getting a new continuation series.

Blogging and Alternative Income Streams

In one of my recent posts here on Shoemoney, I discussed blogging in detail. Specifically, how bloggers get paid. It sounds like a dream come true, doesn’t it? You live your life however you want, document the journey, and get paid for it. Sure, this is great.

15 Local SEO Tips That Are Bound to Change Your Game

Did you know that 71% of people who use the internet look and confirm the location of a business before heading to it for the first time? Think of the last time you did? You might have been looking for the time a business opens or closes.

Our Habits Make Us: Weekend Habits of Highly Successful People

If you’re feeling restless, demotivated, and sleepless, you might want to look at your screen habits. Patient.info recently did a survey of over 2,000 people. They found that people who binge-watch tv are three times more likely to feel depressed, anxious, sleepless and empty.

How to Use Content Marketing to Promote Your Online Course

Designing and launching an online course can be hard work. Unfortunately though, that is only the first step. Success in any business depends on how well you market your product. The more people you reach with a targeted product,

Vape Advertising 101: How to Effectively Market Your Vape Shop Online

If you have a store, you know that advertising online is not only the way of the future, its a necessity. When looking for additional ways to show off your vape shop, this is one of the best methods to get it in front of the eyes of millions.

The Only Thing More Important Than Quality Content

If you clicked through on this blog post hoping to find some sort of magic bullet, some magic formula for near instant riches where you can get rich quick and retire on some tropical island, I’m sorry to say you’re going to be disappointed. It doesn’t exactly work that way.

Landing Page Creation Made Easy

For us affiliate marketers, the landing page is the messiah to lead generation.  It gives marketers the ability to dive all into any niche and convert cold traffic into treasured leads. Once upon a time though in the not so distant past, landing pages were not the clean, polished, glamorous,

How to Ensure Your Hospitality Business Has a Loyal Customer Base

Do you understand the importance of cultivating a loyal customer base? Whether you’re a one-man-band café owner or run a global giant, retaining existing customers is much more desirable for your business than having to create new ones. In fact,

Of Course I Own This Dividend Stock: Coca-Cola (KO)

Hey, everyone! Long time since I’ve posted here on my blog. Why? I’ve been completely focused on my job, family, and (in my limited spare time) Youtube Channel. These days, My PPC Ian YouTube Channel about dividend growth investing is flourishing (up to 16,000 subscribers and growing!). As such,

4 Awesome Marketing Tweaks to Make to Your Blog

It’s important you have unique ways to build engagement on your blog. Over the years, we have learned a lot about the way people interact with blogs. This is cool because it allows us to keep up-to date with changing trends within the industry.

Hillbank Motor Sports Open House

Sally and I attended the open house of Hillbank Motor Sports. Hillbank Motor is a premier dealer for Shelby and Superformance Cobra, Daytona Coupe, GT40, Corvette Grand Sport cars, apparel and accessories. They’re also a Caterham Dealership and recently added Ruffian ebikes to their portfolio.

Proofreading: A Simple Blogging Tip

If you want your blog to sound professional, you should always proofread your articles! You definitely don’t want your articles to be filled with typos and grammatical errors. When facing grammar we are not all equals and proofreading may require more efforts and more time for some than others.

Nothing in the world can take the place of Persistence. Talent will…

Calvin Coolidge

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