Upselling in the Digital Age

Upselling is a vital part of marketing. The goal isn’t just to sell. It’s to keep on selling. You want lots of customers. You want repeat customers. You want customers to keep coming back and looking for premium services or products. It’s important that you are able to deliver. What do I mean,

Adding the Wow Factor to an Email Strategy

Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy.

These Three Businesses Are Marketing in Unusual Ways

You’re walking down the street and suddenly a zombie rises up out of the sewer. You scream, throw your backpack at the thing and begin sprinting down the street. And then someone cries out, “Watch The Walking Dead this week.” You stop, turn around, and see the zombie waving at you and smiling.

The Three Pillars of Inbound Marketing

You’ve spent entirely too much on your pay per click campaigns. And what have you gained? Maybe a few leads? You just don’t know what you’re doing wrong, but you’re frustrated. Does this sound familiar? Maybe it’s time to start looking down other alleyways for marketing opportunities.

Deep Work vs. Shallow Work

Ding! You’ve got mail! You check your e-email. You reply to that one thing and then you remember that other thing you were going to reply to. One bit of “important” work leads to another and soon half the morning is gone. If you’re a freelancer like me, this means you’ve made no money. Sure,

The Top Paying Gig Economy Jobs

I was on my way to a writing conference a few months ago when my Uber driver told me how much he generally makes in a weekend. “$800?” I replied, “I struggle to make that in a week sometimes.” But then he told me how much his car payment is. Add on top of that insurance, wear and tear, etc.

Mirror Mirror on the Wall, Will SEO Fall?

“My dear, SEO is alive an well. But it’s changing as we speak,” replied the mirror. And the mirror would be correct. SEO is a constantly moving target. Some who don’t understand the “science” would go so far as to say it’s snake oil. But SEO is alive and well…if we can keep ahead of Google.

What is the Future of Search Marketing?

Search marketing is traditional a bottom funnel tactic. You target paid search terms that catch your leads when their pretty much ready to buy. But what if you could catch people early? What if you could lubricate your funnel with paid search? Today,

What Businesses Need to Learn From the Facebook Crash

I thought it was just my internet. Or maybe Facebook was just mad I’d deleted their app and bragged about it. But as it turned out, Facebook’s uptime took a massive hit….all around the globe. This included Instagram and Whatsapp. Ironically, everyone went to Twitter to complain about it.

Blogging and Alternative Income Streams

In one of my recent posts here on Shoemoney, I discussed blogging in detail. Specifically, how bloggers get paid. It sounds like a dream come true, doesn’t it? You live your life however you want, document the journey, and get paid for it. Sure, this is great.

15 Local SEO Tips That Are Bound to Change Your Game

Did you know that 71% of people who use the internet look and confirm the location of a business before heading to it for the first time? Think of the last time you did? You might have been looking for the time a business opens or closes.

Our Habits Make Us: Weekend Habits of Highly Successful People

If you’re feeling restless, demotivated, and sleepless, you might want to look at your screen habits. Patient.info recently did a survey of over 2,000 people. They found that people who binge-watch tv are three times more likely to feel depressed, anxious, sleepless and empty.

The Price of Loving What You Do

Let’s follow a traditional path, shall we? If we were to follow the basic guidelines set out by modern society, the idea is that you’re supposed to go to school and get good grades. (Let’s ignore the challenges of student loan debt for the purposes of this mental journey.

Why Improving Your Conversion Rate Optimization (CRO) is Not as Hard as You Think

Conversion rate optimization (CRO) plays a huge role in the design and composition of websites, whether you factor it in or not. As a web developer and designer, it is your job to provide an optimal user experience first and foremost. The overall design has to look good, yes,

Dot Com Lunch – Great Audio with Great Video Edition

On this episode of the Dot Com Lunch, I show you how to get great audio with your video by adding a Zoom H1n digital audio recorder to your video setup. Subscribe to my YouTube Channel

Little House On The Highway To Cars and Coffee

On this episode of the Dot Com Lifestyle vlog, I met up with the Little House on the HWY at South Orange County Cars and Coffee. I checked out the former school bus that got turned into a house and all the multi-million dollar supercars.

Why Partnerships are the Ultimate Growth Hack

In the marketing & growth world, “growth hacking” is probably the most misused (and overused) buzzword of all time. Everyone is looking for that one hack, that one quick win that will solve all their growth problems. The reality is,

The 4 Most Common Split Testing Mistakes

Split testing is a necessary evil. It’s tedious and time consuming, however it’s one of the quickest ways to achieve online success.  Using this strategy can add immediate value to your website if conducted properly.

URGENT: Update Social Warfare Plugin Fix NOW! Redirect Hack #bloggers

Warfare Plugins has already fixed the problem. If you update the plugin, the redirects will go away. DO IT NOW if you have this plugin installed. But do read on for additional actions you should probably take. This happened today, 3/21/19 Zero day hack – details at https://warfareplugins.

Hillbank Motor Sports Open House

Sally and I attended the open house of Hillbank Motor Sports. Hillbank Motor is a premier dealer for Shelby and Superformance Cobra, Daytona Coupe, GT40, Corvette Grand Sport cars, apparel and accessories. They’re also a Caterham Dealership and recently added Ruffian ebikes to their portfolio.

Proofreading: A Simple Blogging Tip

If you want your blog to sound professional, you should always proofread your articles! You definitely don’t want your articles to be filled with typos and grammatical errors. When facing grammar we are not all equals and proofreading may require more efforts and more time for some than others.

Nothing in the world can take the place of Persistence. Talent will…

Calvin Coolidge

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