Winning the competition for customers in ecommerce is getting more and more complicated. So, having a strategy based on data and current trends becomes very helpful. With this is mind,
The APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent don't always match industry demand.
A featured snippet is a special way that Google shows off certain results that they feel will be most valuable to the person performing the search. Have you ever searched for a question and had it come up in a box telling you the answer right away? This is a featured box: Featured snippets can [...
Influencer marketing saw 198% rise in 2017 owing to its efficiency at spreading brand awareness and generating leads. In fact, 39% of marketers believe that influence-generated content is capable of outperforming brand content.
To ultimately be successful, digital marketing efforts have to stand out. It’s no longer enough to just create content or serve up static ads; you have to think through who your ideal customers are and what resonates best with them.
As a business owner/marketer, keeping your social pages active can be challenging. The organic visibility of social posts has considerably declined over the past few years. It’s, therefore,
Sentiment analysis is a method used to analyze the positive and negative emotions associated with a particular series of words. The technology has evolved in scope and availability in recent years, and the impacts on marketing and SEO are only just beginning to show themselves.
Influencer marketing takes the textbook on traditional marketing concepts and throws it out the window. Relatively obscure till a few years ago, its popularity has shot through the roof in recent months. A majority of marketers agree that it’s one of the most effective marketing strategies today.
According to the latest stats, Facebook currently hasmore than 2 billion monthly active users. Besides being a great place to connect to people, it’s one of the most profitable marketing platforms of today. As everybody and their momma (literally) has an account on Facebook,
So you’ve studied your target audience for a long time and created an app that perfectly solves their challenges. You’ve gone the extra mile and put in efforts to create a great user interface and interesting tutorials too.
Conversation, and not communication,is the essence of all human interactions. If you are wondering what is the difference between these two terms, the following explanation might help: While conversation is the actual exchange of ideas between two or more people,
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well” -- Jeff Bezos, Founder, and CEO of Amazon.com If you want your business to succeed, you simply can’t ignore online reputation management.
For small to medium-sized businesses, the digital age can be a confusing place when it comes to financing options. Managing traditional financing was fairly simple by today’s standards. In decades past,
Blogging and building an online empire is more than simply writing and fancy images. An online business is about increasing user engagement to a point where you’ll be able to convert them, achieving your bottom line.
The Canadian Anti-Spam Law (CASL) does not just prohibit non-consensual commercial messages. The Canadian Radio-television and Telecommunications Commission also enforces CASL’s prohibitions on the non-consensual installation of software onto a person’s computer.
Time is the great equalizer. In the grand scheme of things, you don’t get much more of it than I do. On average, we only live 80 years. No wonder many of us are scrambling to free up more time. We realize that if we want to accomplish our life goals, we need to spend less time making a living.
Today WordPress powers around 30% of all sites on the Internet. That’s a staggering number. And while today it’s suitable for just about any kind of site design, it still sticks to its original roots in the blogging world. As a result,
When you think of social media, your mind likely turns to platforms like Facebook, Twitter, and LinkedIn. The problem is that you are probably only looking at social media as means of networking with other users on a personal level. As blog owners, entrepreneurs, and brand promoters,
We had made dinner reservations for 5:30 pm, because we really wanted to try this restaurant and it was the only time slot they had available. Yes, it was definitely on the earlier side of things, but we were also going with our three-year-old daughter,
There’s more than one way to skin a cat and in the online world of entrepreneurship and marketing, you don’t want to be a one-trick pony. Animal-related idioms aside, it is absolutely true that you don’t want to spread yourself too thin. At the same time,
On this episode of the Dot Com Life Vlog, I take you through a typical Monday. This will give you an idea on what it’s like to live the Dot Com Lifestyle. Please let me know if you like this format of video. If you do, I will create more. if not, then I will got back to the regular […]
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