How To Double Your App Downloads With App Store Optimization

So you’ve studied your target audience for a long time and created an app that perfectly solves their challenges. You’ve gone the extra mile and put in efforts to create a great user interface and interesting tutorials too.

Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat

Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling.

10 Marketing Experts Share Tips to Create Explainer Videos That Convert

An explainer video is one that conveys a business or a product idea in a simplified way. Putting up an explainer video is a proven method to get your audience to stay on your site for longer and improve search rankings.

The Best SEO Tools You Should Be Using in 2018

SEO has proven itself. It’s no longer the buzzword reserved for niche online marketing circles. Nowadays, even the small business owner promoting their business online knows just how critical SEO can be to their success. Unfortunately, while they understand the importance of SEO and its results,

The Featured Snippet Framework: How I Became A Featured Snippet

With the team at WordLift, we try to experiment on a daily basis to keep up with Google’s search algorithm evolution. In fact, Google’s search algorithm is a sort of black box, where you know the input A and output B but can’t be sure of what happened within the black box that made [...

How Build Links With Promo Codes

There all sorts of strategic ways businesses can use promo codes to drive revenue. Promo codes can decrease cart abandonment, make your retargeting campaigns more effective, nurture brand advocates, help you track performance on your marketing channels, and more.

Understanding Custom Reports & Advanced Segments in Google Analytics

You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics?

10 Natural Language SEO Tips To Help You Gain An Edge (With Examples)

Alexa was a hit on Super Bowl night. Siri’s a household name. And everyone from the usual suspects — Google, Microsoft and Samsung — to unknown upstarts (Mycroft, anyone?) is trying to dip at least one finger into an increasingly tempting pie.

5 Ways Restaurants can Use Conversational Commerce

Conversation, and not communication,is the essence of all human interactions. If you are wondering what is the difference between these two terms, the following explanation might help: While conversation is the actual exchange of ideas between two or more people,

Branding Through Online Reputation Management

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well” -- Jeff Bezos, Founder, and CEO of If you want your business to succeed, you simply can’t ignore online reputation management.

7 SEO Issues That Plague Magento Sites (And How To Fix Them)

Magento is a powerful e-commerce platform, but it’s certainly not without its SEO problems. Here are a few of the most common issues I run into with Magento sites. Let’s talk about how to fix them. 1. Default Title Tags By default, Magento uses the product name as the title tag. Since the title [...

Don’t Underestimate the Power of Kylie Jenner

It only took one tweet from Kylie Jenner to send Snapchat's stock tumbling. Here's how the new queen of marketing could impact the future of social media.

4 Writing Tips for Better Blog Posts

I’ve been writing online for nearly two decades and I’ve made my career as a professional freelance writer for more than half of that time. This is no “side hustle” for me and I don’t have another “day job” that I use to pay the bills.

How To Manage Subdomains Inside cPanel (Create, Delete, Add SSL)

The ease of setting up subdomains is one of the most powerful features of cPanel. With just a couple of clicks you can have a subdomain activated, with a fresh copy of WordPress, and even a valid SSL certificate. Recently we’ve had some questions on how to modify these, including deleting them,

Guide to 2018 Shipping Rate Increases for FedEx and UPS

We’re officially into the new year and over the traditional holiday slumps that bog down the beginning of the year. Along with that come new shipping rates from companies like FedEx and UPS that could raise some eyebrows.

Price vs. Value: How it Relates to the Products That You Are Promoting

Every marketer wants to have the edge at selling a product or service at the highest price to be demanded, however, a truly successful sale will be cornered in a value pricing level that keeps pace with present demand. The two theories – price and value – go hand in hand and,

Thoughtful Interview With Pardeep Goyal from Cash Overflow On Making Money Online

There’s another fantastic interview up in the Bloggers Passion interview series. This time with Pardeep Goyal who is a full-time blogger, blogs at Cash Overflow which covers various topics including making money online, financial management, blogging etc.

Sharing My Secrets To Make Money Online

On this episode of the Dot Com Lifestyle Vlog, I share with the attendees of the Titanium Mastermind in Puerto Vallarta my secrets to make money online and live the Dot Com Lifestyle. There was almost 150 attendees in audience and my presentation was very well received.

How to Build Deep Links to Boost Your Website in the SERP’s

The concept of deeplinking is NOT new but the value placed on it has never been more evident. For those of you not aware of the term “deeplinking”, it refers to building links to internal pages on your website to increase the overall value of your entire site.

7 Must-Have Tools for Every Startup

Creating a startup can be one of the most rewarding endeavors for any entrepreneur. The drive to propose an innovative solution to solve a pressing problem is the first, and often most exciting, step. But without certain must-have tools, your startup will not do nearly as well as it could.

Why Passive Income Is Like the Stock Market

More than ten years ago, in the early days of this blog, John wrote about the concept of trading hours for dollars. If you haven’t read that post, I highly recommend you go back and read it. A lot has changed on the Internet since then, but the fundamental philosophy remains the same.

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