So you’ve studied your target audience for a long time and created an app that perfectly solves their challenges. You’ve gone the extra mile and put in efforts to create a great user interface and interesting tutorials too.
A featured snippet is a special way that Google shows off certain results that they feel will be most valuable to the person performing the search. Have you ever searched for a question and had it come up in a box telling you the answer right away? This is a featured box: Featured snippets can [...
Influencer marketing saw 198% rise in 2017 owing to its efficiency at spreading brand awareness and generating leads. In fact, 39% of marketers believe that influence-generated content is capable of outperforming brand content.
To ultimately be successful, digital marketing efforts have to stand out. It’s no longer enough to just create content or serve up static ads; you have to think through who your ideal customers are and what resonates best with them.
As a business owner/marketer, keeping your social pages active can be challenging. The organic visibility of social posts has considerably declined over the past few years. It’s, therefore,
Sentiment analysis is a method used to analyze the positive and negative emotions associated with a particular series of words. The technology has evolved in scope and availability in recent years, and the impacts on marketing and SEO are only just beginning to show themselves.
Influencer marketing takes the textbook on traditional marketing concepts and throws it out the window. Relatively obscure till a few years ago, its popularity has shot through the roof in recent months. A majority of marketers agree that it’s one of the most effective marketing strategies today.
According to the latest stats, Facebook currently hasmore than 2 billion monthly active users. Besides being a great place to connect to people, it’s one of the most profitable marketing platforms of today. As everybody and their momma (literally) has an account on Facebook,
Conversation, and not communication,is the essence of all human interactions. If you are wondering what is the difference between these two terms, the following explanation might help: While conversation is the actual exchange of ideas between two or more people,
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well” -- Jeff Bezos, Founder, and CEO of Amazon.com If you want your business to succeed, you simply can’t ignore online reputation management.
Magento is a powerful e-commerce platform, but it’s certainly not without its SEO problems. Here are a few of the most common issues I run into with Magento sites. Let’s talk about how to fix them. 1. Default Title Tags By default, Magento uses the product name as the title tag. Since the title [...
For small to medium-sized businesses, the digital age can be a confusing place when it comes to financing options. Managing traditional financing was fairly simple by today’s standards. In decades past,
Blogging and building an online empire is more than simply writing and fancy images. An online business is about increasing user engagement to a point where you’ll be able to convert them, achieving your bottom line.
The Canadian Anti-Spam Law (CASL) does not just prohibit non-consensual commercial messages. The Canadian Radio-television and Telecommunications Commission also enforces CASL’s prohibitions on the non-consensual installation of software onto a person’s computer.
Time is the great equalizer. In the grand scheme of things, you don’t get much more of it than I do. On average, we only live 80 years. No wonder many of us are scrambling to free up more time. We realize that if we want to accomplish our life goals, we need to spend less time making a living.
Today WordPress powers around 30% of all sites on the Internet. That’s a staggering number. And while today it’s suitable for just about any kind of site design, it still sticks to its original roots in the blogging world. As a result,
When you think of social media, your mind likely turns to platforms like Facebook, Twitter, and LinkedIn. The problem is that you are probably only looking at social media as means of networking with other users on a personal level. As blog owners, entrepreneurs, and brand promoters,
We had made dinner reservations for 5:30 pm, because we really wanted to try this restaurant and it was the only time slot they had available. Yes, it was definitely on the earlier side of things, but we were also going with our three-year-old daughter,
The concept of deeplinking is NOT new but the value placed on it has never been more evident. For those of you not aware of the term “deeplinking”, it refers to building links to internal pages on your website to increase the overall value of your entire site.
Creating a startup can be one of the most rewarding endeavors for any entrepreneur. The drive to propose an innovative solution to solve a pressing problem is the first, and often most exciting, step. But without certain must-have tools, your startup will not do nearly as well as it could.
More than ten years ago, in the early days of this blog, John wrote about the concept of trading hours for dollars. If you haven’t read that post, I highly recommend you go back and read it. A lot has changed on the Internet since then, but the fundamental philosophy remains the same.