So you’ve studied your target audience for a long time and created an app that perfectly solves their challenges. You’ve gone the extra mile and put in efforts to create a great user interface and interesting tutorials too.
Today, people have to wade through a sea of search hits before finding exactly what they’re looking for because of dynamic keyword insertion and other methods to get their page at the top of someone’s latest search. Everything looks the same, so people find simple ways to ignore or avoid them. So,
We are all storytellers. Each action we take plays a part in telling a story. The email you sent yesterday following up with a prospect. The blog post you published an hour ago on Google’s latest trends. The hero image on your website’s homepage. I could go on. The truth is everything we say [...
YouTube is one of the most widely visited websites. The video sharing platform currently attracts over a billion users—about a third of all Internet users who all collectively generate billions of views.
Mobile traffic has increased steadily for the past several years, overtaking desktop traffic for the first time late last year, so it’s no wonder why webmasters have scrambled to make their websites more appealing to mobile visitors. In line with the trend,
In March, G2 Crowd surveyed owners and executives of US small businesses and what they found was surprising. G2 Crowd found that small businesses prioritized marketing, despite being hard-pressed for financial resources. Out of the small businesses that participated,
It’s a beautiful thing when you find a marketing strategy that people want more of. Every day, we’re shown thousands of advertising messages, most of which we’re blind to. But believe it or not, 43% of people want to see more video content from marketers - a key statistic that should be your call [.
The biggest benefit of working with influencers is that they can help you create more authentic content about your brand. In fact, two separate studies by Linqia and TapInfluence have both shown that influencer marketing is best for more authentic content creation and storytelling for brands.
Conversation, and not communication,is the essence of all human interactions. If you are wondering what is the difference between these two terms, the following explanation might help: While conversation is the actual exchange of ideas between two or more people,
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well” -- Jeff Bezos, Founder, and CEO of Amazon.com If you want your business to succeed, you simply can’t ignore online reputation management.
Magento is a powerful e-commerce platform, but it’s certainly not without its SEO problems. Here are a few of the most common issues I run into with Magento sites. Let’s talk about how to fix them. 1. Default Title Tags By default, Magento uses the product name as the title tag. Since the title [...
Welcome to Part 5 of my Traffic and Leads through WordPress series. This is an awesome series because we look at effective ways to market your WordPress website.
On this episode of Driving with John Chow, I explain the importance of setting aside your own personal judgement and just give your customer what he wants, and not what you believes he wants. Enjoy video and please subscribe to my channel. Click Here To Download John Chow’s New eBook,
About two and a half years ago, when I made the transition from the corporate world to full time entrepreneur and investor, I started investing heavily in my self-education. Historically,
In order to leverage the full benefits of marketing, it is important to have a documented marketing plan. Marketing is an essential part of a business, serving as the backbone of all a company’s growth endeavors.
You've heard the phrase 'content is king', but voice search may have different plans for SEO. Here's the latest on voice search SEO and how you can prepare.
Fire up your dial-up because we're going back to the '90s! Let's revisit a time when CompuServe, AOL, NetScape, and Geocities ruled the web.
Link building has always been an indispensable part of SEO strategy. Last year Backlinko analyzed over 1 million Google search results and found that backlinks impacted search engine rankings more than any other ranking factor. That gives you a better idea about the importance of backlinks:
The concept of deeplinking is NOT new but the value placed on it has never been more evident. For those of you not aware of the term “deeplinking”, it refers to building links to internal pages on your website to increase the overall value of your entire site.
Creating a startup can be one of the most rewarding endeavors for any entrepreneur. The drive to propose an innovative solution to solve a pressing problem is the first, and often most exciting, step. But without certain must-have tools, your startup will not do nearly as well as it could.
More than ten years ago, in the early days of this blog, John wrote about the concept of trading hours for dollars. If you haven’t read that post, I highly recommend you go back and read it. A lot has changed on the Internet since then, but the fundamental philosophy remains the same.