Addictive Mobility Acquired by Pelmorex for Undisclosed Sum

PACEDm.comAddictive Mobility is a popular mobile ad tech firm that focuses on digital audience buying platforms. Their services analyze huge numbers of mobile device interactions, and use that information to improve ad targeting, personalization, and other things to help boost conversion rates.

PornHub Infects Millions of Users with Viruses

PACEDm.comIt brings a whole new meaning to the term ‘Booby Trap.’  Hackers from a group known as KovCoreG were able to infect ads that were displayed on PornHub, putting millions of visitors at risk. As one of the world’s largest pornography websites,

Twitter Testing 280 Character Tweets

PACEDm.comTwitter has announced that they are testing 280 character Tweets with certain accounts. Twitter is perhaps best known for their 140-character limit, which has been in place since the beginning, which would make this update (if it occurs) one of the biggest since the company started.

Lazy ISPs Making Net Less Secure for All of Us

PACEDm.comThe Domain Name System Security Extensions (DNSSEC) protocol was supposed to be made more secure by implementing a special cryptographic key known as KSK (Key Signing Key) into the core Internet DNS servers. The Internet Corporation for Assigned Names and Numbers (ICANN), however,

Facebook Rolling Out Stories to Brands

PACEDm.comNot that long ago, Facebook implemented the ‘stories’ feature. This feature is essentially a copy of the very popular stories options on Snapchat and Instagram. If you weren’t aware that stories even existed on Facebook, don’t worry, it seems you are in the majority. For whatever reason,

Effective Tips for Ranking Your YouTube Videos High

PACEDm.comIf you use videos to promote your business (and you absolutely should be), YouTube is going to be your #1 place for uploading them (though it shouldn’t be the only place). Just tossing your video up on this site, however, isn’t enough to get it seen.

Facebook Allowing Advertisers to Measure Ads Against TV Campaigns

PACEDm.comFacebook has recently announced that they will be providing advertisers with the option of comparing the effectiveness of a campaign with that of similar TV campaigns. This is used to determine how much an ad campaign will impact viewer’s awareness of the brand.  

GetResponse is Opening a New Office in Boston

PACEDm.comGetResponse is an email marketing company that serves about 350,000 customers around the world,with more than half of their sales volume coming from US customers. They are headquartered in Poland, and have grown to become one of the largest email marketing companies around.

Facebook is the Least Trusted Tech Company in the World

PACEDm.comTrust is important in the marketing industry, yet it seems that the vast majority of marketers are more than happy to overlook this when it comes to Facebook. According to a recent survey conducted by Quartz, nearly 80% of people say that they don’t trust Facebook with their data.

BREAKING: FTC Loses Challenge to Popular Cognitive Enhancer Prevagen

PACEDm.comEarlier this week, a New York federal judge dismissed a highly-publicized Federal Trade Commission and New York Attorney General action against Quincy Bioscience, targeting claims regarding the jellyfish-protein supplement Prevagen.

Patent for ‘1-Click Purchases’ Expired Opening New Options for Many Marketers

PACEDm.comIf you’re a digital marketer of any sort, you know just how much ‘cart abandonment’ can cost you. Anything that can be done to get people to go through with purchasing the things they put in their cart is going to dramatically improve the overall profitability of a business.

How to Make Your Business Cash Flow Healthier

For small to medium-sized businesses, the digital age can be a confusing place when it comes to financing options. Managing traditional financing was fairly simple by today’s standards. In decades past,

The Evolution and Expansion of Google’s Featured Snippets

A featured snippet is a special way that Google shows off certain results that they feel will be most valuable to the person performing the search. Have you ever searched  for a question and had it come up in a box telling you the answer right away? This is a featured box: Featured snippets can [...

The Importance of Testing Site Speed

Blogging and building an online empire is more than simply writing and fancy images. An online business is about increasing user engagement to a point where you’ll be able to convert them, achieving your bottom line.

CRTC Issues Penalties for Malware Distribution

The Canadian Anti-Spam Law (CASL) does not just prohibit non-consensual commercial messages.  The  Canadian Radio-television and Telecommunications Commission also enforces CASL’s prohibitions on  the non-consensual installation of software onto a person’s computer.

Five Myths About Passive Income You probably Still Believe

Time is the great equalizer. In the grand scheme of things, you don’t get much more of it than I do. On average, we only live 80 years. No wonder many of us are scrambling to free up more time. We realize that if we want to accomplish our life goals, we need to spend less time making a living.

How To Change The Homepage In WordPress

Today WordPress powers around 30% of all sites on the Internet. That’s a staggering number. And while today it’s suitable for just about any kind of site design, it still sticks to its original roots in the blogging world. As a result,

The Smarp Way to Effectively Use Social Networking to Grow Your Business

When you think of social media, your mind likely turns to platforms like Facebook, Twitter, and LinkedIn. The problem is that you are probably only looking at social media as means of networking with other users on a personal level. As blog owners, entrepreneurs, and brand promoters,

How Rossana Tello Made $230,000 In 4 Months

The last time I saw Rossana Tello was at the Supercharge Summit in Las Vegas. She had just cross the $120K mark with MOBE and shared her inspirational story with me on how she was able to do that in only five months. Fast forward four months, we’re back in Las Vegas for another Supercharge Summit,

GDRP Impact on Digital Marketing

GDRP Impact on Digital Marketing The General Data Protection Regulation is a regulation that is intended to strengthen data protection for individuals within European Union countries.  At its core,

Method Man to Perform at Affiliate Ball During Affiliate Summit West 2018

The Affiliate Ball, the official party on the Monday of Affiliate Summit West 2018, has locked in Method Man, founding member of the Wu-Tang Clan. Method Man won a Grammy Award for Best Rap Performance by a Duo or Group for “I’ll Be There for You/You’re All I Need to Get By” with Mary J.

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