PACEDm.comFacebook has recently announced that they will be providing advertisers with the option of comparing the effectiveness of a campaign with that of similar TV campaigns. This is used to determine how much an ad campaign will impact viewer’s awareness of the brand.
PACEDm.comIt brings a whole new meaning to the term ‘Booby Trap.’ Hackers from a group known as KovCoreG were able to infect ads that were displayed on PornHub, putting millions of visitors at risk. As one of the world’s largest pornography websites,
PACEDm.comTwitter has announced that they are testing 280 character Tweets with certain accounts. Twitter is perhaps best known for their 140-character limit, which has been in place since the beginning, which would make this update (if it occurs) one of the biggest since the company started.
PACEDm.comThe Domain Name System Security Extensions (DNSSEC) protocol was supposed to be made more secure by implementing a special cryptographic key known as KSK (Key Signing Key) into the core Internet DNS servers. The Internet Corporation for Assigned Names and Numbers (ICANN), however,
PACEDm.comNot that long ago, Facebook implemented the ‘stories’ feature. This feature is essentially a copy of the very popular stories options on Snapchat and Instagram. If you weren’t aware that stories even existed on Facebook, don’t worry, it seems you are in the majority. For whatever reason,
PACEDm.comAddictive Mobility is a popular mobile ad tech firm that focuses on digital audience buying platforms. Their services analyze huge numbers of mobile device interactions, and use that information to improve ad targeting, personalization, and other things to help boost conversion rates.
PACEDm.comIf you use videos to promote your business (and you absolutely should be), YouTube is going to be your #1 place for uploading them (though it shouldn’t be the only place). Just tossing your video up on this site, however, isn’t enough to get it seen.
PACEDm.comGetResponse is an email marketing company that serves about 350,000 customers around the world,with more than half of their sales volume coming from US customers. They are headquartered in Poland, and have grown to become one of the largest email marketing companies around.
PACEDm.comTrust is important in the marketing industry, yet it seems that the vast majority of marketers are more than happy to overlook this when it comes to Facebook. According to a recent survey conducted by Quartz, nearly 80% of people say that they don’t trust Facebook with their data.
PACEDm.comEarlier this week, a New York federal judge dismissed a highly-publicized Federal Trade Commission and New York Attorney General action against Quincy Bioscience, targeting claims regarding the jellyfish-protein supplement Prevagen.
PACEDm.comIf you’re a digital marketer of any sort, you know just how much ‘cart abandonment’ can cost you. Anything that can be done to get people to go through with purchasing the things they put in their cart is going to dramatically improve the overall profitability of a business.
It only took one tweet from Kylie Jenner to send Snapchat's stock tumbling. Here's how the new queen of marketing could impact the future of social media.
Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling.
I’ve been writing online for nearly two decades and I’ve made my career as a professional freelance writer for more than half of that time. This is no “side hustle” for me and I don’t have another “day job” that I use to pay the bills.
The ease of setting up subdomains is one of the most powerful features of cPanel. With just a couple of clicks you can have a subdomain activated, with a fresh copy of WordPress, and even a valid SSL certificate. Recently we’ve had some questions on how to modify these, including deleting them,
We’re officially into the new year and over the traditional holiday slumps that bog down the beginning of the year. Along with that come new shipping rates from companies like FedEx and UPS that could raise some eyebrows.
Every marketer wants to have the edge at selling a product or service at the highest price to be demanded, however, a truly successful sale will be cornered in a value pricing level that keeps pace with present demand. The two theories – price and value – go hand in hand and,
There’s another fantastic interview up in the Bloggers Passion interview series. This time with Pardeep Goyal who is a full-time blogger, blogs at Cash Overflow which covers various topics including making money online, financial management, blogging etc.
Business directories are a massive marketing tool and you can use them to generate enormous amounts of leads quickly. Many people don’t know directories are a complete business on their own, generating thousands of dollars for the owners. However,
Here are the ten winners of the Affiliate Summit West 2018 Networking Plus Passes. These passes are worth $349 each and entitles the winners admission to Affiliate Meet Market, Exhibit Hall, Keynotes, Sunday educational sessions, access to all recorded session videos,
If you’ve been following me on social media these last few weeks, you may have noticed that I am currently participating in a couple of creative challenges and I intend on seeing them through the rest of year.