Bevo Media Bought by Vize Capital

Bevo Media (http://www.bevomedia.com/), a popular tracking platform and ad exchange in the performance marketing industry, has been acquired by Silicon Valley-based private equity firm Vize Capital (http://www.vizecapital.com).

Bevo Media Bought by Vize Capital

Bevo Media (http://www.bevomedia.com/), a popular tracking platform and ad exchange in the performance marketing industry, has been acquired by Silicon Valley-based private equity firm Vize Capital (http://www.vizecapital.com).

PornHub Infects Millions of Users with Viruses

PACEDm.comIt brings a whole new meaning to the term ‘Booby Trap.’  Hackers from a group known as KovCoreG were able to infect ads that were displayed on PornHub, putting millions of visitors at risk. As one of the world’s largest pornography websites,

Twitter Testing 280 Character Tweets

PACEDm.comTwitter has announced that they are testing 280 character Tweets with certain accounts. Twitter is perhaps best known for their 140-character limit, which has been in place since the beginning, which would make this update (if it occurs) one of the biggest since the company started.

Lazy ISPs Making Net Less Secure for All of Us

PACEDm.comThe Domain Name System Security Extensions (DNSSEC) protocol was supposed to be made more secure by implementing a special cryptographic key known as KSK (Key Signing Key) into the core Internet DNS servers. The Internet Corporation for Assigned Names and Numbers (ICANN), however,

Facebook Rolling Out Stories to Brands

PACEDm.comNot that long ago, Facebook implemented the ‘stories’ feature. This feature is essentially a copy of the very popular stories options on Snapchat and Instagram. If you weren’t aware that stories even existed on Facebook, don’t worry, it seems you are in the majority. For whatever reason,

Addictive Mobility Acquired by Pelmorex for Undisclosed Sum

PACEDm.comAddictive Mobility is a popular mobile ad tech firm that focuses on digital audience buying platforms. Their services analyze huge numbers of mobile device interactions, and use that information to improve ad targeting, personalization, and other things to help boost conversion rates.

Effective Tips for Ranking Your YouTube Videos High

PACEDm.comIf you use videos to promote your business (and you absolutely should be), YouTube is going to be your #1 place for uploading them (though it shouldn’t be the only place). Just tossing your video up on this site, however, isn’t enough to get it seen.

Facebook Allowing Advertisers to Measure Ads Against TV Campaigns

PACEDm.comFacebook has recently announced that they will be providing advertisers with the option of comparing the effectiveness of a campaign with that of similar TV campaigns. This is used to determine how much an ad campaign will impact viewer’s awareness of the brand.  

FTC Pushing Cybersecurity

Edith Ramirez, an FTC Chairwoman, has commented that it is essential for tech startups to be investing in cyber security into their businesses right from the very beginning.  During the FTC’s, “Start with Security” conference, which took place on September 9th,

Conversion Rates Improving?

In the report for the second quarter of 2015 Monetate found that the conversion rates have gone from 2.93% to 3%.  This may seem like a fairly small increase (and it is) but it is notable because for the past several quarters the conversion rates have been dropping. 

Mobile Marketing Compliance 101

This is PART TWO in a five part series focusing on Internet marketing, mobile marketing and online lead generation compliance.  On July 10, 2015,

Dot Com Lunch – Multi-Angle Camera Edition

On this episode of the Dom Com Lunch, we use multiple cameras to create a really cool video. Hope you enjoy it. Join us for the next lunch here. Subscribe to my YouTube Channel

Dot Com Lunch – Multi-Angle Camera Edition

On this episode of the Dom Com Lunch, we use multiple cameras to create a really cool video. Hope you enjoy it. Join us for the next lunch here. Subscribe to my YouTube Channel

5 Tips to Launch a Successful Digital Marketing Career

So you want to be a digital marketer, do you? But do you have what it takes? Are you ready to commit yourself to hone your craft? Well, we will soon find out. Working in digital marketing means you will have an ever-changing and exciting career.

Porsche 911 GT3 Touring At South OC Cars and Coffee

I check out the new limited edition Porsche 911 GT3 Touring at this week’s South OC Cars and Coffee. Take all the racing parts of the Porsche GT3, remove the big wing and you have the GT3 Touring. A race ready 911 that looks like every other road going 911! In addition to the 911 Touring,

Porsche 911 GT3 Touring At South OC Cars and Coffee

I check out the new limited edition Porsche 911 GT3 Touring at this week’s South OC Cars and Coffee. Take all the racing parts of the Porsche GT3, remove the big wing and you have the GT3 Touring. A race ready 911 that looks like every other road going 911! In addition to the 911 Touring,

How To Create A Engaging Content Marketing Plan

No one can argue how important it is to have the right content marketing strategy when blogging. The art of content marketing is changing the way people engage with a website. Through content you’re able to provide value,

How To Create A Engaging Content Marketing Plan

No one can argue how important it is to have the right content marketing strategy when blogging. The art of content marketing is changing the way people engage with a website. Through content you’re able to provide value,

China’s E-Tail Revolution: Transform or Fail

As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the purchase journey.

What’s It’s Like To Attend A Titanium Mastermind?

In my last driving video, I talked about the importance of networking with like minded people at your level and above. The power of association is very powerful in the way it shapes the kind of person we are, and how much money we make. Birds of a feather flock together. Success bleeds success.

7 Top Tips For Measuring Your PPC Accounts

If you have used AdWords you will probably have discovered that it can be a real money pit. A poorly optimized AdWords campaign will see your ad budget quickly diminish, often with very little to show for it. This […]Post from:

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