Bevo Media Bought by Vize Capital

Bevo Media (, a popular tracking platform and ad exchange in the performance marketing industry, has been acquired by Silicon Valley-based private equity firm Vize Capital (

Bevo Media Bought by Vize Capital

Bevo Media (, a popular tracking platform and ad exchange in the performance marketing industry, has been acquired by Silicon Valley-based private equity firm Vize Capital (

PornHub Infects Millions of Users with Viruses

PACEDm.comIt brings a whole new meaning to the term ‘Booby Trap.’  Hackers from a group known as KovCoreG were able to infect ads that were displayed on PornHub, putting millions of visitors at risk. As one of the world’s largest pornography websites,

Twitter Testing 280 Character Tweets

PACEDm.comTwitter has announced that they are testing 280 character Tweets with certain accounts. Twitter is perhaps best known for their 140-character limit, which has been in place since the beginning, which would make this update (if it occurs) one of the biggest since the company started.

Lazy ISPs Making Net Less Secure for All of Us

PACEDm.comThe Domain Name System Security Extensions (DNSSEC) protocol was supposed to be made more secure by implementing a special cryptographic key known as KSK (Key Signing Key) into the core Internet DNS servers. The Internet Corporation for Assigned Names and Numbers (ICANN), however,

Facebook Rolling Out Stories to Brands

PACEDm.comNot that long ago, Facebook implemented the ‘stories’ feature. This feature is essentially a copy of the very popular stories options on Snapchat and Instagram. If you weren’t aware that stories even existed on Facebook, don’t worry, it seems you are in the majority. For whatever reason,

Addictive Mobility Acquired by Pelmorex for Undisclosed Sum

PACEDm.comAddictive Mobility is a popular mobile ad tech firm that focuses on digital audience buying platforms. Their services analyze huge numbers of mobile device interactions, and use that information to improve ad targeting, personalization, and other things to help boost conversion rates.

Effective Tips for Ranking Your YouTube Videos High

PACEDm.comIf you use videos to promote your business (and you absolutely should be), YouTube is going to be your #1 place for uploading them (though it shouldn’t be the only place). Just tossing your video up on this site, however, isn’t enough to get it seen.

Facebook Allowing Advertisers to Measure Ads Against TV Campaigns

PACEDm.comFacebook has recently announced that they will be providing advertisers with the option of comparing the effectiveness of a campaign with that of similar TV campaigns. This is used to determine how much an ad campaign will impact viewer’s awareness of the brand.  

FTC Pushing Cybersecurity

Edith Ramirez, an FTC Chairwoman, has commented that it is essential for tech startups to be investing in cyber security into their businesses right from the very beginning.  During the FTC’s, “Start with Security” conference, which took place on September 9th,

Conversion Rates Improving?

In the report for the second quarter of 2015 Monetate found that the conversion rates have gone from 2.93% to 3%.  This may seem like a fairly small increase (and it is) but it is notable because for the past several quarters the conversion rates have been dropping. 

Mobile Marketing Compliance 101

This is PART TWO in a five part series focusing on Internet marketing, mobile marketing and online lead generation compliance.  On July 10, 2015,

Don’t Underestimate the Power of Kylie Jenner

It only took one tweet from Kylie Jenner to send Snapchat's stock tumbling. Here's how the new queen of marketing could impact the future of social media.

Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat

Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling.

4 Writing Tips for Better Blog Posts

I’ve been writing online for nearly two decades and I’ve made my career as a professional freelance writer for more than half of that time. This is no “side hustle” for me and I don’t have another “day job” that I use to pay the bills.

How To Manage Subdomains Inside cPanel (Create, Delete, Add SSL)

The ease of setting up subdomains is one of the most powerful features of cPanel. With just a couple of clicks you can have a subdomain activated, with a fresh copy of WordPress, and even a valid SSL certificate. Recently we’ve had some questions on how to modify these, including deleting them,

Guide to 2018 Shipping Rate Increases for FedEx and UPS

We’re officially into the new year and over the traditional holiday slumps that bog down the beginning of the year. Along with that come new shipping rates from companies like FedEx and UPS that could raise some eyebrows.

Price vs. Value: How it Relates to the Products That You Are Promoting

Every marketer wants to have the edge at selling a product or service at the highest price to be demanded, however, a truly successful sale will be cornered in a value pricing level that keeps pace with present demand. The two theories – price and value – go hand in hand and,

Thoughtful Interview With Pardeep Goyal from Cash Overflow On Making Money Online

There’s another fantastic interview up in the Bloggers Passion interview series. This time with Pardeep Goyal who is a full-time blogger, blogs at Cash Overflow which covers various topics including making money online, financial management, blogging etc.

China’s E-Tail Revolution: Transform or Fail

As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the purchase journey.

What’s It’s Like To Attend A Titanium Mastermind?

In my last driving video, I talked about the importance of networking with like minded people at your level and above. The power of association is very powerful in the way it shapes the kind of person we are, and how much money we make. Birds of a feather flock together. Success bleeds success.

7 Top Tips For Measuring Your PPC Accounts

If you have used AdWords you will probably have discovered that it can be a real money pit. A poorly optimized AdWords campaign will see your ad budget quickly diminish, often with very little to show for it. This […]Post from:

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