China’s E-Tail Revolution: Transform or Fail

As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the purchase journey.

China’s E-Tail Revolution: Transform or Fail

As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the purchase journey.

What western social networking platforms can learn from Japan's Line

The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company generate its substantial revenue?

What is the optimal length of a video ad?

All signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - that isn't necessarily the case.

Meeting consumers on their turf: the value of social media in search marketing

Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.

Why mobile moments are marketing's golden ticket

Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant customer experiences.

Tweets of the Week: The Force Awakens among brands

This week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18.

Tweets of the Week: The Force Awakens among brands

This week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18.

Digital people on the move: Pizza Hut hires new CMO

This past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiting and promoting executives.

3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip of the Iceberg

The revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions that can help encourage revenue.

It's Just Email, How Complicated Can It Be?

Underestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of your dynamic messaging program.

Tweets of the Week: Labor Day Was No Match for Apple's Day

While holidays always bring out brand Tweets, Labor Day was drowned by the attention Apple received on Twitter, where the hashtag for its annual event was trending for two straight days.

Want More Traffic and Leads? Follow These WordPress Tips – Part 5

Welcome to Part 5 of my Traffic and Leads through WordPress series. This is an awesome series because we look at effective ways to market your WordPress website.

Give Your Customer What He Wants, Not What You Want

On this episode of Driving with John Chow, I explain the importance of setting aside your own personal judgement and just give your customer what he wants, and not what you believes he wants. Enjoy video and please subscribe to my channel. Click Here To Download John Chow’s New eBook,

My London Real Academy Review

About two and a half years ago, when I made the transition from the corporate world to full time entrepreneur and investor, I started investing heavily in my self-education. Historically,

5 Surefire Tactics to Make Your Next Marketing Plan Successful

In order to leverage the full benefits of marketing, it is important to have a documented marketing plan. Marketing is an essential part of a business, serving as the backbone of all a company’s growth endeavors.

Is Content Still ‘King’ in Voice Search SEO?

You've heard the phrase 'content is king', but voice search may have different plans for SEO. Here's the latest on voice search SEO and how you can prepare.

What Happened to the Internet Giants of the ’90s?

Fire up your dial-up because we're going back to the '90s! Let's revisit a time when CompuServe, AOL, NetScape, and Geocities ruled the web.

Top 15 Link Building Mistakes to Avoid In 2018 [How to Fix Them Easily]

Link building has always been an indispensable part of SEO strategy. Last year Backlinko analyzed over 1 million Google search results and found that backlinks impacted search engine rankings more than any other ranking factor. That gives you a better idea about the importance of backlinks:

What’s It’s Like To Attend A Titanium Mastermind?

In my last driving video, I talked about the importance of networking with like minded people at your level and above. The power of association is very powerful in the way it shapes the kind of person we are, and how much money we make. Birds of a feather flock together. Success bleeds success.

FTC Pushing Cybersecurity

Edith Ramirez, an FTC Chairwoman, has commented that it is essential for tech startups to be investing in cyber security into their businesses right from the very beginning.  During the FTC’s, “Start with Security” conference, which took place on September 9th,

Conversion Rates Improving?

In the report for the second quarter of 2015 Monetate found that the conversion rates have gone from 2.93% to 3%.  This may seem like a fairly small increase (and it is) but it is notable because for the past several quarters the conversion rates have been dropping. 

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