China’s E-Tail Revolution: Transform or Fail

As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the purchase journey.

China’s E-Tail Revolution: Transform or Fail

As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the purchase journey.

What western social networking platforms can learn from Japan's Line

The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company generate its substantial revenue?

What is the optimal length of a video ad?

All signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - that isn't necessarily the case.

Meeting consumers on their turf: the value of social media in search marketing

Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.

Why mobile moments are marketing's golden ticket

Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant customer experiences.

Tweets of the Week: The Force Awakens among brands

This week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18.

Tweets of the Week: The Force Awakens among brands

This week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18.

Digital people on the move: Pizza Hut hires new CMO

This past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiting and promoting executives.

3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip of the Iceberg

The revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions that can help encourage revenue.

It's Just Email, How Complicated Can It Be?

Underestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of your dynamic messaging program.

Tweets of the Week: Labor Day Was No Match for Apple's Day

While holidays always bring out brand Tweets, Labor Day was drowned by the attention Apple received on Twitter, where the hashtag for its annual event was trending for two straight days.

How to Make Your Business Cash Flow Healthier

For small to medium-sized businesses, the digital age can be a confusing place when it comes to financing options. Managing traditional financing was fairly simple by today’s standards. In decades past,

The Evolution and Expansion of Google’s Featured Snippets

A featured snippet is a special way that Google shows off certain results that they feel will be most valuable to the person performing the search. Have you ever searched  for a question and had it come up in a box telling you the answer right away? This is a featured box: Featured snippets can [...

The Importance of Testing Site Speed

Blogging and building an online empire is more than simply writing and fancy images. An online business is about increasing user engagement to a point where you’ll be able to convert them, achieving your bottom line.

CRTC Issues Penalties for Malware Distribution

The Canadian Anti-Spam Law (CASL) does not just prohibit non-consensual commercial messages.  The  Canadian Radio-television and Telecommunications Commission also enforces CASL’s prohibitions on  the non-consensual installation of software onto a person’s computer.

Five Myths About Passive Income You probably Still Believe

Time is the great equalizer. In the grand scheme of things, you don’t get much more of it than I do. On average, we only live 80 years. No wonder many of us are scrambling to free up more time. We realize that if we want to accomplish our life goals, we need to spend less time making a living.

How To Change The Homepage In WordPress

Today WordPress powers around 30% of all sites on the Internet. That’s a staggering number. And while today it’s suitable for just about any kind of site design, it still sticks to its original roots in the blogging world. As a result,

The Smarp Way to Effectively Use Social Networking to Grow Your Business

When you think of social media, your mind likely turns to platforms like Facebook, Twitter, and LinkedIn. The problem is that you are probably only looking at social media as means of networking with other users on a personal level. As blog owners, entrepreneurs, and brand promoters,

What’s It’s Like To Attend A Titanium Mastermind?

In my last driving video, I talked about the importance of networking with like minded people at your level and above. The power of association is very powerful in the way it shapes the kind of person we are, and how much money we make. Birds of a feather flock together. Success bleeds success.

FTC Pushing Cybersecurity

Edith Ramirez, an FTC Chairwoman, has commented that it is essential for tech startups to be investing in cyber security into their businesses right from the very beginning.  During the FTC’s, “Start with Security” conference, which took place on September 9th,

Conversion Rates Improving?

In the report for the second quarter of 2015 Monetate found that the conversion rates have gone from 2.93% to 3%.  This may seem like a fairly small increase (and it is) but it is notable because for the past several quarters the conversion rates have been dropping. 

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