Conversion Rates Improving?

In the report for the second quarter of 2015 Monetate found that the conversion rates have gone from 2.93% to 3%.  This may seem like a fairly small increase (and it is) but it is notable because for the past several quarters the conversion rates have been dropping. 

Conversion Rates Improving?

In the report for the second quarter of 2015 Monetate found that the conversion rates have gone from 2.93% to 3%.  This may seem like a fairly small increase (and it is) but it is notable because for the past several quarters the conversion rates have been dropping. 

Understanding and Improving Click-Through and Conversion Rates

In SEO, we focus so much on getting traffic via the search engines that sometimes we drop the ball with that traffic once it gets to our sites.We spend our time researching keywords, building links,

How to Get More Without Increasing Traffic

Improving your conversion rate is the holy grail of Internet marketing.By hiking up that conversion rate, you can get more results with the same traffic. Of course you should never stop trying to get more traffic and improving your rankings — but by focusing on your conversion rates,

Improving Your Conversion Rate, Once and for All

If we all had it the way we wanted, we would have every single person that visits our website make a purchase, every time they visit our site.   Its too bad that in real life, the average conversion rate […]

5 Tips to Improve Google Adsense CPC and CTR

We all know that Google AdSense is the most popular PPC (Pay Per Click) network where any website owner can use them to increase their online visibility and click through rates.

4 Simpe Steps To Improving Your Landing Pages

First of all, it’s clear we all know what landing pages are, correct? If not, it’s basically the page on your site that users land on when clicking on an ad from a different site. Landing pages are crucial when […]

How To Improve Your PPC Conversion Rates

Improving PPC conversion rates is a very important thing, obviously.  This is not an issue if you already are killing it, but I assume if you were, you would not be reading this article.  This article is for the people […]

The Do’s and Don’ts of Conversion Rate Optimization

What if I told you that by following some simple rules and running a couple of tests you could double the money you make from your websites without increasing your traffic?I can hear you saying, “Take our money, please!” But relax, dear friends, this one is on the house…CRO:

Myth Busters: Creative Doesn’t Matter For Conversion Rate Optimization

Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment,

7 Email Marketing Hacks to Improve Your Conversion Rates

With the holiday season quickly approaching, we thought it was time to talk about seven email marketing hacks to improve your conversion rates. With millions of people nationwide checking their emails daily, you can leverage the power of desktop and...

PornHub Infects Millions of Users with Viruses

PACEDm.comIt brings a whole new meaning to the term ‘Booby Trap.’  Hackers from a group known as KovCoreG were able to infect ads that were displayed on PornHub, putting millions of visitors at risk. As one of the world’s largest pornography websites,

Twitter Testing 280 Character Tweets

PACEDm.comTwitter has announced that they are testing 280 character Tweets with certain accounts. Twitter is perhaps best known for their 140-character limit, which has been in place since the beginning, which would make this update (if it occurs) one of the biggest since the company started.

Lazy ISPs Making Net Less Secure for All of Us

PACEDm.comThe Domain Name System Security Extensions (DNSSEC) protocol was supposed to be made more secure by implementing a special cryptographic key known as KSK (Key Signing Key) into the core Internet DNS servers. The Internet Corporation for Assigned Names and Numbers (ICANN), however,

Facebook Rolling Out Stories to Brands

PACEDm.comNot that long ago, Facebook implemented the ‘stories’ feature. This feature is essentially a copy of the very popular stories options on Snapchat and Instagram. If you weren’t aware that stories even existed on Facebook, don’t worry, it seems you are in the majority. For whatever reason,

Addictive Mobility Acquired by Pelmorex for Undisclosed Sum

PACEDm.comAddictive Mobility is a popular mobile ad tech firm that focuses on digital audience buying platforms. Their services analyze huge numbers of mobile device interactions, and use that information to improve ad targeting, personalization, and other things to help boost conversion rates.

Effective Tips for Ranking Your YouTube Videos High

PACEDm.comIf you use videos to promote your business (and you absolutely should be), YouTube is going to be your #1 place for uploading them (though it shouldn’t be the only place). Just tossing your video up on this site, however, isn’t enough to get it seen.

Facebook Allowing Advertisers to Measure Ads Against TV Campaigns

PACEDm.comFacebook has recently announced that they will be providing advertisers with the option of comparing the effectiveness of a campaign with that of similar TV campaigns. This is used to determine how much an ad campaign will impact viewer’s awareness of the brand.  

Mobile Marketing Compliance 101

This is PART TWO in a five part series focusing on Internet marketing, mobile marketing and online lead generation compliance.  On July 10, 2015, New Look, New Opportunities. has overhauled its site with a new tour! The tour soft launched in July, and since then the tour has increased conversions across all traffic, and overall membership join income has increased by twenty-five percent. The new and improved tour is responsive,

Amazing Study: Native Ads Are Seen As Content

A recent study was performed by Contently on how native ads are seen by consumers.  Native ads are effectively sponsored content that is written and published in a way that looks similar to the other articles or posts on a site. 

Don’t Underestimate the Power of Kylie Jenner

It only took one tweet from Kylie Jenner to send Snapchat's stock tumbling. Here's how the new queen of marketing could impact the future of social media.

Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat

Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling.

4 Writing Tips for Better Blog Posts

I’ve been writing online for nearly two decades and I’ve made my career as a professional freelance writer for more than half of that time. This is no “side hustle” for me and I don’t have another “day job” that I use to pay the bills.

How To Manage Subdomains Inside cPanel (Create, Delete, Add SSL)

The ease of setting up subdomains is one of the most powerful features of cPanel. With just a couple of clicks you can have a subdomain activated, with a fresh copy of WordPress, and even a valid SSL certificate. Recently we’ve had some questions on how to modify these, including deleting them,

Guide to 2018 Shipping Rate Increases for FedEx and UPS

We’re officially into the new year and over the traditional holiday slumps that bog down the beginning of the year. Along with that come new shipping rates from companies like FedEx and UPS that could raise some eyebrows.

Price vs. Value: How it Relates to the Products That You Are Promoting

Every marketer wants to have the edge at selling a product or service at the highest price to be demanded, however, a truly successful sale will be cornered in a value pricing level that keeps pace with present demand. The two theories – price and value – go hand in hand and,

Thoughtful Interview With Pardeep Goyal from Cash Overflow On Making Money Online

There’s another fantastic interview up in the Bloggers Passion interview series. This time with Pardeep Goyal who is a full-time blogger, blogs at Cash Overflow which covers various topics including making money online, financial management, blogging etc.

7 Top Tips For Measuring Your PPC Accounts

If you have used AdWords you will probably have discovered that it can be a real money pit. A poorly optimized AdWords campaign will see your ad budget quickly diminish, often with very little to show for it. This […]Post from:

20 Ways to Monetize Your Blog #1 – Product Reviews

I decided to put this series together because I’m often asked: How can I make money from my blog? I’ve also been blogging for several years and learned cool ways you can earn a decent living from simply growing and optimizing your blog space. However, sometimes,

3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip of the Iceberg

The revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions that can help encourage revenue.

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