The new year is well on its way to being here. Before we know it, it’s going to be 2019. For all of you out there are are affiliate marketers, freelancers, digital marketing professional, and the rest of what I like to call “my tribe”, the times they are a changin’.
Skills to Pay the Bills
Anyone can be a blogger. And pretty much anyone can be a decent blogger. But being a great blogger, one that brings in an actual income, that is a much different story. It’s easy for many bloggers to find great affiliate product or service ideas for their niche.
Marketers are creative geniuses didn’t you know? That’s why there are more types of marketing out there than you could count on your toes and fingers. If you’re like me, you want to try everything you can to increase that web traffic, boost your sales,
61 million workers will enter the workforce this year from Generation Z. Next to millennials, this is one of the largest generations to begin working. And yet, fewer people over 60 are retiring as well.
If you’re not taking your passion and turning it into a blog, if you’re just blogging to start a business, there’s absolutely nothing wrong with that. Some people feel they need to be passionate about their blog before they can get started. That’s complete B.S. A blog can be a passion project.
We see self-help being made fun of all the time in film and TV. But we all desire betterment and improvement. Perhaps the reason self-help is such comedy gold is because we all recognize how stinking hard it is to pull ourselves up by our bootstraps. We often feel trapped by our own habits.
Predictive analytics is a broad field. Almost any industry could take advantage of predictive analytics. In fact, Lenovo once reduced warranty costs by 10-15 percent by using predictive analytics to better understand claims. Marketing can be an extremely inefficient field.
Many business owners don’t truly understand what video channels can do for your brand. But the facts are these: 55% of people watch at least one video online every day Video marketers get 66% more qualified leads per year Nearly 50% of web users look for a video before visiting a store,
Once upon a time, I had a crappy job, with crappy pay and no benefits. I worked third shift. I worked holidays. My life was miserable. Isn’t it funny how times have changed? I’ve made a lot of moves with my career.
“You’ve got mail!” said my parents’ brand new Macintosh Performa as I turned it on for the first time. Six-year-old me had no idea what e-mail was and I ran down to the mailbox to check. Nothing.
Have you created a whiteboard or animation video for your brand yet? If not, now is the time to get started. Video animation is one of the most effective ways you can engage and increase your audience.
Netflix has over 137 million subscribers. There are 15 million viewers on Twitch watching people play video games on daily basis. This isn’t counting YouTube, Microsoft’s streaming service, Hulu, or the new DC Universe.
Like most marketers, I’m a sucker for a good statistic. And one I saw recently blew my mind. More than 30% of Americans between ages 25 and 54 listen to at least one podcast per month. Marketers aren’t ignoring the phenomenon. We’re spending a ton of money to advertise on people’s podcasts.
If you’re new to affiliate marketing, you’ve probably been doing a ton of research. Everyone tells you to “come up with a great domain name”. And while this is true, it’s not the only avenue. You have options. One of the best choices is to buy a domain name that already exists. Sure,
In my last post, I briefly mentioned influencers. Specifically, how Ninja is helping to promote the popular battle royale game Fortnite. Every brand can utilize influencers. Your main concern is probably the cost. And yes, it’s true. Paying influencers can come with a hefty price tag.
Pretty much everyone is playing Fortnite. You’re probably playing it right now on your second monitor. If you aren’t, your kids are likely on their tenth match of the night. It’s so successful Samsung is including free Vbucks with the purchase of new phones. The Fortnite craze isn’t just in the US.
Reboots are nothing new. Studios have been doing it for decades. Recently, CBS announced that they were going to reboot The 4400. The CW just rebooted Charmed. This doesn’t even count reimaginings and continuations. Buffy the Vampire Slayer is getting a new continuation series.
Have you ever heard CEOs or managers tell people to smile? Believe it or not, there is a legitimate reason for the request. People prefer to shop at places where employees appear to be happy and are always smiling. You can view multiple studies that prove this both here and here.
Many people want to work for themselves and be entrepreneurs. I’ve written before on how to build businesses, on how to run them, and the mindset required to be successful. However, there are some people who simply aren’t cut out for this game.
Your business should be an ever-expanding venture. But only 53% of small businesses said they planned to grow in the year 2018. Why are so many businesses either stale or even failing? The answer to that is most likely multifactorial. But the number one factor is fear. Fear of failure,
The world of SEO is a strange and complicated world. Once you take the red pill, you find that the rabbit hole is much deeper than you ever imagined. Local SEO is much different from social media promotion. On page and off page are completely different worlds. What about doing SEO, promotion,
Being an entrepreneur boils down to two things. Being prepared Rolling with the punches And what I mean by this is you can’t be prepared for everything. However, you can be prepared for most things. When something unexpected happens,
Search results are no longer exclusively text links. Depending on what you search for, you’ll receive a mixed bag of visuals, text, video links and possibly maps. If you’re a written blog, you’re competing directly with video at times. It doesn’t seem fair,
Has a product or service ever hit the market and the first thing you thought was, “I totally could have made that!” And you know what? You’re right. You could have. But you didn’t, did you? Someone else beat you to the punch. They come up with a business idea, they came up with a prototype,
Upselling is a vital part of marketing. The goal isn’t just to sell. It’s to keep on selling. You want lots of customers. You want repeat customers. You want customers to keep coming back and looking for premium services or products. It’s important that you are able to deliver. What do I mean,
In one of my recent posts here on Shoemoney, I discussed blogging in detail. Specifically, how bloggers get paid. It sounds like a dream come true, doesn’t it? You live your life however you want, document the journey, and get paid for it. Sure, this is great.
Did you know that 71% of people who use the internet look and confirm the location of a business before heading to it for the first time? Think of the last time you did? You might have been looking for the time a business opens or closes.
If you’re feeling restless, demotivated, and sleepless, you might want to look at your screen habits. Patient.info recently did a survey of over 2,000 people. They found that people who binge-watch tv are three times more likely to feel depressed, anxious, sleepless and empty.
The word organic has always had a Cronenberg-esque quality in my mind. I imagine the intersection of machine and biology. And really, when talking about the internet, the word “organic” is apt. Psychology and biology influence every aspect of our lives including how we interact with content online.
“In a properly automated and educated world, then, machines may prove to be the true humanizing influence.
As an above-the-board white hat SEO, you don’t get to polish your badge every morning. You don’t get nickel-plated six-shooters. And you don’t get a pair of spurs. But you can rest assured that all is well in the land of Google for your website.
Most entrepreneurs focus on their product or service. They don’t know how to scale, when to scale, or anything about marketing. When a new business first starts, solopreneurs quickly get an accountant and an attorney, which is smart. But there is a lot more to it than creating a product,
If you’re on the hunt for a digital marketing agency, you may have come across some firms that have specializations. Agencies come in a variety of sizes. Some of them are even run by a single person who outsources the majority of the work that isn’t in their individual field of expertise.
In classic westerns, the bad guys and the good guys were easy to identify. The good guys wore a white hat and the bad guys wore a black cowboy hat. But if you wanted to add a little mystery to your characterizations, you would have your cowboys wear a grey hat.
You can do a thousand and one things to make money. Most of the time, people just don’t know how to start out. They’ll just “come up with an idea” and run with it. And they have no clue if their business idea will actually work. Of course,
In one of my recent posts on Shoemoney, I wrote about the importance of creating multiple income streams for your online business. I gave a short example of how you can diversify your income streams. With today’s post,
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