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Skills to Pay the Bills

2018-11-14 19:30

How to Bring Your Brand Story to Life with an Explainer Video

Have you created a whiteboard or animation video for your brand yet? If not, now is the time to get started. Video animation is one of the most effective ways you can engage and increase your audience.

The Streaming Service Takeover

Netflix has over 137 million subscribers. There are 15 million viewers on Twitch watching people play video games on daily basis. This isn’t counting YouTube, Microsoft’s streaming service, Hulu, or the new DC Universe.

Is Podcasting the Best Place to Spend Marketing Dollars?

Like most marketers, I’m a sucker for a good statistic. And one I saw recently blew my mind. More than 30% of Americans between ages 25 and 54 listen to at least one podcast per month. Marketers aren’t ignoring the phenomenon. We’re spending a ton of money to advertise on people’s podcasts.

The Benefits of Buying a Used Domain Name

If you’re new to affiliate marketing, you’ve probably been doing a ton of research. Everyone tells you to “come up with a great domain name”. And while this is true, it’s not the only avenue. You have options. One of the best choices is to buy a domain name that already exists. Sure,

Influencers? Yes, Please!

In my last post, I briefly mentioned influencers. Specifically, how Ninja is helping to promote the popular battle royale game Fortnite. Every brand can utilize influencers. Your main concern is probably the cost. And yes, it’s true. Paying influencers can come with a hefty price tag.

Why Fortnite Works and What You Can Learn From It

Pretty much everyone is playing Fortnite. You’re probably playing it right now on your second monitor. If you aren’t, your kids are likely on their tenth match of the night. It’s so successful Samsung is including free Vbucks with the purchase of new phones. The Fortnite craze isn’t just in the US.

What Affiliate Marketers Can Learn From Reboots

Reboots are nothing new. Studios have been doing it for decades. Recently, CBS announced that they were going to reboot The 4400. The CW just rebooted Charmed. This doesn’t even count reimaginings and continuations. Buffy the Vampire Slayer is getting a new continuation series.

How Positivity and Happiness Can Effect Your Business

Have you ever heard CEOs or managers tell people to smile? Believe it or not, there is a legitimate reason for the request. People prefer to shop at places where employees appear to be happy and are always smiling. You can view multiple studies that prove this both here and here.

4 Signs You Will Fail as an Entrepreneur

Many people want to work for themselves and be entrepreneurs. I’ve written before on how to build businesses, on how to run them, and the mindset required to be successful. However, there are some people who simply aren’t cut out for this game.

3 Types of Commercial Loans for Small Businesses

Your business should be an ever-expanding venture. But only 53% of small businesses said they planned to grow in the year 2018. Why are so many businesses either stale or even failing? The answer to that is most likely multifactorial. But the number one factor is fear. Fear of failure,

How to Promote Your Ecommerce Store

The world of SEO is a strange and complicated world. Once you take the red pill, you find that the rabbit hole is much deeper than you ever imagined. Local SEO is much different from social media promotion. On page and off page are completely different worlds. What about doing SEO, promotion,

From the Ground Up

Being an entrepreneur boils down to two things. Being prepared Rolling with the punches And what I mean by this is you can’t be prepared for everything. However, you can be prepared for most things. When something unexpected happens,

How Rich Results Could Make You Rich

Search results are no longer exclusively text links. Depending on what you search for, you’ll receive a mixed bag of visuals, text, video links and possibly maps. If you’re a written blog, you’re competing directly with video at times. It doesn’t seem fair,

How to Think of Small Business Ideas

Has a product or service ever hit the market and the first thing you thought was, “I totally could have made that!” And you know what? You’re right. You could have. But you didn’t, did you? Someone else beat you to the punch. They come up with a business idea, they came up with a prototype,

Upselling in the Digital Age

Upselling is a vital part of marketing. The goal isn’t just to sell. It’s to keep on selling. You want lots of customers. You want repeat customers. You want customers to keep coming back and looking for premium services or products. It’s important that you are able to deliver. What do I mean,

Blogging and Alternative Income Streams

In one of my recent posts here on Shoemoney, I discussed blogging in detail. Specifically, how bloggers get paid. It sounds like a dream come true, doesn’t it? You live your life however you want, document the journey, and get paid for it. Sure, this is great.

15 Local SEO Tips That Are Bound to Change Your Game

Did you know that 71% of people who use the internet look and confirm the location of a business before heading to it for the first time? Think of the last time you did? You might have been looking for the time a business opens or closes.

Our Habits Make Us: Weekend Habits of Highly Successful People

If you’re feeling restless, demotivated, and sleepless, you might want to look at your screen habits. Patient.info recently did a survey of over 2,000 people. They found that people who binge-watch tv are three times more likely to feel depressed, anxious, sleepless and empty.

Organic Traffic Has Nothing to Do with Pesticides

The word organic has always had a Cronenberg-esque quality in my mind. I imagine the intersection of machine and biology. And really, when talking about the internet, the word “organic” is apt. Psychology and biology influence every aspect of our lives including how we interact with content online.

The No-Collar Workforce: What’s Next for Man and Machine?

“In a properly automated and educated world, then, machines may prove to be the true humanizing influence.

The Whiter the Hat the Higher the Ranking

As an above-the-board white hat SEO, you don’t get to polish your badge every morning. You don’t get nickel-plated six-shooters. And you don’t get a pair of spurs. But you can rest assured that all is well in the land of Google for your website.

How Do New Businesses Get Off the Ground?

Most entrepreneurs focus on their product or service. They don’t know how to scale, when to scale, or anything about marketing. When a new business first starts, solopreneurs quickly get an accountant and an attorney, which is smart. But there is a lot more to it than creating a product,

Are all Forms of SEO the Same?

If you’re on the hunt for a digital marketing agency, you may have come across some firms that have specializations. Agencies come in a variety of sizes. Some of them are even run by a single person who outsources the majority of the work that isn’t in their individual field of expertise.

Some Grey Hat SEO Techniques that May or May Not Work

In classic westerns, the bad guys and the good guys were easy to identify. The good guys wore a white hat and the bad guys wore a black cowboy hat. But if you wanted to add a little mystery to your characterizations, you would have your cowboys wear a grey hat.

A Young College Student’s Plan to Change His Life

You can do a thousand and one things to make money. Most of the time, people just don’t know how to start out. They’ll just “come up with an idea” and run with it. And they have no clue if their business idea will actually work. Of course,

Making Money as a Blogger

In one of my recent posts on Shoemoney, I wrote about the importance of creating multiple income streams for your online business. I gave a short example of how you can diversify your income streams. With today’s post,

3 Benefits of Marketing Automation

There are a ton of marketing tools out there. Everything from apps to software and they all do many different things. The unfortunate truth is that marketing teams are always on a budget. So how do you go about getting the most bang for your buck? The answer is marketing automation.

Going Full-Throttle as an Internet Entrepreneur Part 1

If you’re new to trying to make money online, then you probably don’t know what I’m about to tell you. Because it’s not something other entrepreneurs mention casually. It’s not really a secret. Most people just assume that the new guys will figure it out eventually.

New Spins on Traditional Marketing

Marketing can be a tough nut to crack. Fifteen years ago, digital marketing took over the world. Now, there are almost as many agencies as there are clients. The funny part is that many of them are successful. Once you master digital marketing and you stay on top of updates and changes in the game,

What Comes After the Cloud? The Future of Cloud Computing

Before 2007, cloud servers for businesses and consumers just didn’t exist. Yeah, we had accessible servers all over the world, but the way we do cloud computing wasn’t a thing. In just three years, the number of cloud providers went from nothing to 550,000.

Four Freelance Productivity Tips That Will Have You Slaying Work Projects

It’s the eternal struggle with working from home. You could call the dentist, watch the show you’ve been meaning to watch, clean the bathroom. Even the most mundane things can seem more interesting than another article about search engine optimization.

Five Coffee Facts to Impress Everyone With on Coffee Day

Did you know that more than 1/3 of all Americans drink coffee. And they spend more money on coffee each year than they do on investments. I personally could take a lesson from that last stat. Imagine how much money you might have if you put your coffee money into investments each year.

What Your I.T. Department Can Learn From the I.T. Crowd

We’re in a dark and dank dungeon. It smells of sweat, drying milk, and ozone. A server ticks and hums one room over — did you hear something rustling in there? You get a call from “upstairs.” Before they have a chance to tell you what’s going on, you say, “have you tried turning it off and on again?

The Importance of Visuals in Your Marketing Strategy

Text is a big deal. Your content, as I talked in length about the last time I posted here, is huge for your company. It can make or break a business, especially an online business. But there are other factors to take into account as well.

It’s Time to Next Level Your Content

We all know that content is important. But just how important is it? I mean, really, it can’t be that big of a deal. Right? Wrong. One of my clients recently ran an experiment on their website. They went from posting occasionally on their blog to posting as much as 20 posts per week.

Five Vacation Rental Website Mistakes That Will Ruin Your Business

There are more than 23,000 vacation rental companies in the United States. Because of crowd sharing sites like Airbnb and VRBO, the market is becoming extremely saturated. Small towns and cities are cracking down on crowd shared rental houses and imposing silly regulations.

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